How many sins must one commit to be a sinner?
It’s a question I’ve pondered as I’ve grown my business from a small collection of Google videos, produced by two dudes whose debt ran into the six figure range, to a multi-million dollar enterprise, with staff on three continents.
I’ve become good… ok, actually, I’ll ditch the modesty – I’ve become un-freaking-believable… at selling hope to the lonely, the marginalized, the frustrated. Not quite as good as Obama circa 2008, but enough that it bears reflection.
My marketing is highly effective at connecting with the insecurities, unhelpful beliefs, and outrageous hopes of my audience – single men who want to be better with women.
I vilify their oppressors, propose quick and easy answers, and strain the beams of credulity in general… but never so far that they break under the weight of those who refuse to pay the toll at the end of the bridge, and become customers.
Pretty bad, huh? Well wait a sec, because not only does that all happen, but my team and I continue to systematically refine this whole act. What foul business!
I’d feel more remorse about it all if I didn’t enjoy it so much.
But more importantly, I believe in what I sell. I believe in it with all my heart, and I’d do everything within the bounds of the law – and even commit a few minor sins – to get people to buy it. I believe it’s life-changing, world-improving work that makes for great men, and better relationships, and I’m greatly frustrated that it’s not in the hands and minds of more men.
I’ve begun to feel constrained by the boundaries of that which has made my business successful. The intersection of my personal interests, and what we sell, has become smaller and smaller as I’ve grown in wisdom and experience. I find myself penning notes that have nothing to do with dating, and everything to do with business, life, risk, and happiness.
And perhaps even moreso…
I think about the future. I believe that “we are what we do” and I’m concerned that a life spent winning the game with fastballs needs balance, lest I lose perspective on the good stuff – reflecting, sharing some thoughts, and hopefully helping some peeps out along the way.
I feel fortunate to launch this with no particular goal. There’s no burden of turning it into something that produces revenue, subscribers, etc. I don’t have aspirations of being on Dr. Oz or having a sponsor-worthy personal brand, and Lord knows I’m not in it to run affiliate products or pitch high-priced coaching from webinars.
Nope, the only burden is that of a restless mind… and a constellation of thoughts in which I live, day-in and day-out. I hope they’re as enjoyable for you to read as they are for me to write.
Author: Jonathan Christian Hudson